Privacy Policy

Privacy Policy

Effective Date: February 11, 2026
Last Updated: February 11, 2026

Proof Not Hype ("we," "us," or "our") operates the website proofnothype.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website or interact with our services.

Information We Collect

Information You Provide

When you voluntarily submit information through our website, we may collect:

  • Your name and email address when you subscribe to The Grown Up Market newsletter
  • Any information you provide when scheduling a meeting through our calendar booking link
  • Information included in any messages you send us directly

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

Analytics (Google Analytics 4)
We use Google Analytics 4, implemented through Google Tag Manager, to understand how visitors interact with our website. This includes data such as pages visited, time spent on site, scroll depth, referral sources, and general engagement metrics. Google Analytics may use cookies to distinguish unique users and sessions. You can learn more about how Google processes this data at Google's Privacy Policy.

Visitor Identification (RB2B)
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

RB2B provides company-level identification for all website visitors globally. For visitors based in the United States, person-level identification may also occur. This data helps us understand what types of organizations are visiting our website and tailor our outreach accordingly.

Google Tag Manager
We use Google Tag Manager to manage tracking scripts on our website. GTM itself does not collect personal data, but it enables other tools (such as Google Analytics and RB2B) to function as described in this policy.

How We Use Your Information

We use the information we collect to:

  • Deliver The Grown Up Market newsletter to subscribers
  • Respond to meeting requests and inquiries
  • Understand how visitors interact with our website and improve our content
  • Identify companies and, where applicable, individuals visiting our website to inform our outreach efforts
  • Analyze website traffic patterns and engagement metrics

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies for analytics and visitor identification purposes. These include:

  • Essential cookies that enable basic website functionality
  • Analytics cookies used by Google Analytics 4 to measure website performance and visitor behavior
  • Identification cookies used by RB2B to associate website visits with visitor information

Most web browsers allow you to control cookies through their settings. Note that disabling cookies may affect the functionality of certain features on our website.

Third-Party Services

We use the following third-party services that may process your data:

  • Google Analytics 4 / Google Tag Manager — website analytics and tag management
  • RB2B (Retention.com) — visitor identification
  • Google Calendar — meeting scheduling
  • Webflow — website hosting and content management
  • Substack / email service provider — newsletter delivery

Each of these services operates under its own privacy policy. We encourage you to review their respective policies for details on how they handle your data.

Your Rights and Choices

You have the following options regarding your data:

For Visitors in the European Economic Area (EEA)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including the right to access, correct, delete, or port your personal data, and the right to object to or restrict certain processing. RB2B's company-level identification is enabled globally; you may exercise your GDPR opt-out rights by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.

For California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained according to the default retention settings of our analytics providers.

Security

We take reasonable measures to protect the information collected through our website. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Email: info@proofnothype.com
Website: proofnothype.com





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