Info
Your VP of Engineering Prospect Already Decided.
Your Pitch Kept Going.
You've built something real. It works. Engineers who use it love it. And somehow, every enterprise conversation still ends the same way — a polite meeting, vague interest, and a follow-up email that never comes.
The Session
I'll Tell You What Your Buyer Won't
I spent fifteen years selling into the exact enterprise engineering organizations you're trying to reach — at Synopsys, Cadence, and Altium. I've been across the table from the buyer you're trying to get to hundreds of times. I've closed those deals and lost those deals, and I know exactly how the other side evaluates, what kills a deal before it starts, and what actually makes a VP of Engineering bring something to their team.
In this session, I play that buyer. You pitch me the way you'd pitch a VP of Engineering at a Fortune 500. I stay in character — the skepticism, the internal objections, the things your real buyer would never say to your face. Then I drop the act and give you the conversation no one on the other side of that table will ever have with you. Where the buyer would have checked out. What would have killed you in procurement. And the one thing you said that would have actually made them bring this to their next staff meeting.
This is for technical founders at Series A or B deep tech companies selling into enterprise engineering organizations — the kind of companies where engineers are end users and former engineers sign the purchase orders.
No cost. No pitch. No catch.
Credentials
Why I Know What Your Buyer Is Thinking
Darin ten Bruggencate.
Fifteen years inside the enterprise engineering companies that wrote the playbook — Synopsys, Cadence, Altium. Then I took everything I learned to a startup ↗ and built the go-to-market that put them in front of Fortune 500 engineering teams. I've been across the table from these buyers hundreds of times. I know when the "no" happens. Most of the time, the founder never finds out why.
Pitch Me
Four sessions per month. When they're gone, they're gone.
Bring the pitch you'd actually give to a VP of Engineering. Don't polish it for me. I want to see what your buyer would see.
→ What I won't do: Sell you anything. No follow-up pitch. No drip sequence. No "let's discuss how I can help."
→ What I do with this: Anonymized patterns from these sessions inform my published content. Your company, your product, and your pitch are never identified. Ever.
→ What you get: A live session and a written analysis report — the internal briefing your buyer would have written to their own leadership about whether your product was worth pursuing.
Book a Session
Now you'll hear from the other side of the table.
I just sent you something. It's not a confirmation link. It's the story of how two perfectly good GTM strategies failed the same company — and what actually worked when I stopped listening to the playbook.